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An examination of Microsoft's reinvention under the leadership of CEO Steve Ballmer discusses the ways in which the company survived such challenges as a federal antitrust trial, the dot-com revolution, and a recession, relating how it implemented numerous successful changes to become the world's second most recognizable brand. 50,000 first printing.
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Microsoft Rebooted, Slater Robert
- Langue
- Année de publication
- 2004
- Reliure
- (rigide)
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- Titre
- Microsoft Rebooted
- Langue
- Anglais
- Auteurs
- Slater Robert
- Éditeur
- Portfolio
- Publié
- 2004
- Format
- rigide
- Pages
- 257
- ISBN10
- 1591840392
- ISBN13
- 9781591840398
- Séries
- Mots clés
- Nonfiction, Thème historique, Histoire, Commerce, Affaires & Gestion, Technologie & Ingénierie, Technologie, Marketing & Ventes
- Évaluation
- 3,4 sur 5
- Description
- An examination of Microsoft's reinvention under the leadership of CEO Steve Ballmer discusses the ways in which the company survived such challenges as a federal antitrust trial, the dot-com revolution, and a recession, relating how it implemented numerous successful changes to become the world's second most recognizable brand. 50,000 first printing.