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Paramètres
- 424pages
- 15 heures de lecture
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This textbook is the definitive resource for teaching and learning B2B Marketing, offering comprehensive and up-to-date insights. It's recognized as the leading authority in the field, making it an essential tool for educators and students alike.
Achat du livre
Business-to-Business Marketing, McGrath Helen, Louise Canning, Ross Brennan
- Langue
- Année de publication
- 2024
- product-detail.submit-box.info.binding
- (souple)
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- Langue
- Anglais
- Auteurs
- McGrath Helen, Louise Canning, Ross Brennan
- Éditeur
- Sage Publications Ltd
- Publié
- 2024
- Format
- souple
- Pages
- 424
- ISBN13
- 9781529791501
- Séries
- Mots clés
- Nonfiction, Sciences sociales, Manuels, Commerce, Affaires & Gestion, Thématique juridique, Droit
- Description
- This textbook is the definitive resource for teaching and learning B2B Marketing, offering comprehensive and up-to-date insights. It's recognized as the leading authority in the field, making it an essential tool for educators and students alike.