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This authoritative textbook on corporate communication is updated to address changes from the Covid-19 pandemic, hybrid work, digital disruption, and the metaverse. It emphasizes sustainability, social justice, and inclusion, featuring case studies from companies like Starbucks and Amazon. Essential for various communication courses.
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Corporate Communication, Joep Cornelissen
- Langue
- Année de publication
- 2023
- product-detail.submit-box.info.binding
- (rigide)
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- Langue
- Anglais
- Auteurs
- Joep Cornelissen
- Publié
- 2023
- Format
- rigide
- Pages
- 360
- ISBN13
- 9781529600032
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Communication
- Évaluation
- 3,5 sur 5
- Description
- This authoritative textbook on corporate communication is updated to address changes from the Covid-19 pandemic, hybrid work, digital disruption, and the metaverse. It emphasizes sustainability, social justice, and inclusion, featuring case studies from companies like Starbucks and Amazon. Essential for various communication courses.