Le livre est actuellement en rupture de stock
En savoir plus sur le livre
Jim Blythe's "Principles and Practice of Marketing" delves into the multifaceted world of marketing beyond just advertising. It covers product research, innovation, and customer relationships, using real-life examples from well-known brands. The textbook addresses contemporary issues like digital technology and globalization, with additional resources available online.
Achat du livre
Principles and Practice of Marketing, Jim Blythe
- Langue
- Année de publication
- 2013
- product-detail.submit-box.info.binding
- (rigide)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Personne n'a encore évalué .