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This student-led book emphasizes digital marketing, featuring engaging examples, infographics, and a user-friendly style. It supports a flipped classroom approach and includes case studies from major companies. With online resources for instructors and a focus on sustainable marketing, it prepares students for the digital age.
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Principles of Marketing for a Digital Age, Tracy L. Tuten
- Langue
- Année de publication
- 2022
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- (souple)
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- Langue
- Anglais
- Auteurs
- Tracy L. Tuten
- Éditeur
- Sage Publications
- Publié
- 2022
- Format
- souple
- Pages
- 496
- ISBN13
- 9781526423344
- Séries
- Mots clés
- Nonfiction, Sciences sociales, Manuels, Commerce, Affaires & Gestion, Thématique juridique, Autres manuels scolaires, Droit
- Évaluation
- 4,75 sur 5
- Description
- This student-led book emphasizes digital marketing, featuring engaging examples, infographics, and a user-friendly style. It supports a flipped classroom approach and includes case studies from major companies. With online resources for instructors and a focus on sustainable marketing, it prepares students for the digital age.