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Designing Emotion

Methods and Strategies for Designers

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This book explores how design can evoke emotions, making products like drills feel resilient or brands seem friendly. It offers practical tools for analyzing and influencing emotional responses through design elements. The updated edition includes case studies and interviews, providing insights into successful design practices.

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Designing Emotion, Oliver Saiz, Mareike Roth

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Année de publication
2022
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Titre
Designing Emotion
Sous-titre
Methods and Strategies for Designers
Langue
Anglais
Publié
2022
Format
rigide
Pages
240
ISBN13
9783035623857
Séries
Évaluation
5 sur 5
Description
This book explores how design can evoke emotions, making products like drills feel resilient or brands seem friendly. It offers practical tools for analyzing and influencing emotional responses through design elements. The updated edition includes case studies and interviews, providing insights into successful design practices.