The Facebook Era

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This updated guide offers best practices and techniques for leveraging social media platforms like Facebook, Twitter, and LinkedIn to grow your business. It features five new chapters covering planning, metrics, customer service, and more, alongside revamped case studies and contributions from experts such as Charlene Li. Each chapter includes actionable "To Do" lists and new Facebook discussion threads. Clara Shih, a renowned innovator in social networking, presents insights and proven solutions aimed at entrepreneurs and business professionals in various fields, including marketing, sales, and recruiting. The book emphasizes transitioning from reactive to strategic, proactive social media use while providing methods to measure success accurately. New content focuses on hypertargeting, engaging customers on Twitter and LinkedIn, and adapting to evolving social norms. Additionally, it includes over three dozen expert contributions and a new chapter dedicated to customer service, the fastest-growing area in business social networking. With targeted advice for small businesses, healthcare, education, nonprofits, and political campaigns, this guide is essential for any organization looking to harness the power of social networking effectively.