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A riveting, behind-the-scenes account of the near collapse of the Ford Motor Company, which in 2008 was close to bankruptcy, and CEO Alan Mulally's hard-fought effort and bold plan--including his decision not to take federal bailout money--to bring Ford back from the brink.
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American Icon, Bryce G. Hoffman
- Langue
- Année de publication
- 2012
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- (rigide)
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- Titre
- American Icon
- Langue
- Anglais
- Auteurs
- Bryce G. Hoffman
- Éditeur
- Three Rivers Press
- Publié
- 2012
- Format
- rigide
- ISBN10
- 0307886050
- ISBN13
- 9780307886057
- Séries
- Mots clés
- Nonfiction, Thème historique, Commerce, Affaires & Gestion, Histoires vraies, Biographies, Histoire, Gestion & Ressources humaines, Leadership
- Évaluation
- 4,4 sur 5
- Description
- A riveting, behind-the-scenes account of the near collapse of the Ford Motor Company, which in 2008 was close to bankruptcy, and CEO Alan Mulally's hard-fought effort and bold plan--including his decision not to take federal bailout money--to bring Ford back from the brink.