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Rubies in the Orchard

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The "POM Queen" shares the secrets of her success, her strategies for creating a successful brand and her techniques for building a world-class company, arguing that every campaign begins with identifying the intrinsic value of a product or service, and then deciding how to communicate that value to the consumer. Reprint.

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Rubies in the Orchard, Lynda Resnick, Francis Wilkinson

Langue
Année de publication
2010
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(souple)
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Langue
Anglais
Éditeur
Currency
Publié
2010
Format
souple
ISBN10
0385525796
ISBN13
9780385525794
Séries
Évaluation
3,35 sur 5
Description
The "POM Queen" shares the secrets of her success, her strategies for creating a successful brand and her techniques for building a world-class company, arguing that every campaign begins with identifying the intrinsic value of a product or service, and then deciding how to communicate that value to the consumer. Reprint.