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This third edition has been fully revised and updated to reflect the continued evolution of the marketing discipline. It offers a journey through fundamental marketing concepts and the strategic context in which they are applied.
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Principles of Marketing, Frances Brassington, Stephen Pettitt
- Langue
- Année de publication
- 2003
- product-detail.submit-box.info.binding
- (souple)
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- Langue
- Anglais
- Auteurs
- Frances Brassington, Stephen Pettitt
- Éditeur
- Prentice Hall
- Publié
- 2003
- Format
- souple
- ISBN10
- 0273657917
- ISBN13
- 9780273657910
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes, Marketing et relations publiques
- Évaluation
- 3,25 sur 5
- Description
- This third edition has been fully revised and updated to reflect the continued evolution of the marketing discipline. It offers a journey through fundamental marketing concepts and the strategic context in which they are applied.