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"loyalty.com outlines what the new technology means for marketers in every field and provides specific, easy-to-implement techniques to create and implement cost-effective and results-driven CRM (Customer Relationship Management) strategies. Filled with hands-on explanations of sophisticated customer analysis and relationship-building techniques that exploit up-to-the-minute technological advances, it shows you how to give customers what they want to buy as opposed to what you want to sell them - and win customer share as opposed to market share."--BOOK JACKET.
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Loyalty.com, Frederick Newell
- Langue
- Année de publication
- 2000
- product-detail.submit-box.info.binding
- (rigide)
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- Titre
- Loyalty.com
- Langue
- Anglais
- Auteurs
- Frederick Newell
- Éditeur
- McGraw-Hill Companies
- Publié
- 2000
- Format
- rigide
- Pages
- 325
- ISBN10
- 0071357750
- ISBN13
- 9780071357753
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Évaluation
- 3,05 sur 5
- Description
- "loyalty.com outlines what the new technology means for marketers in every field and provides specific, easy-to-implement techniques to create and implement cost-effective and results-driven CRM (Customer Relationship Management) strategies. Filled with hands-on explanations of sophisticated customer analysis and relationship-building techniques that exploit up-to-the-minute technological advances, it shows you how to give customers what they want to buy as opposed to what you want to sell them - and win customer share as opposed to market share."--BOOK JACKET.