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The biography explores Ted Turner's groundbreaking impact on television, detailing his foresight in cable's potential and the creation of CNN. Auletta, a prominent media journalist, offers an insider's perspective on Turner’s bold strategies, including transforming a small UHF station into a national superstation and monetizing sports teams and film libraries. The narrative highlights Turner's complex personality and the highs and lows of his ambitious empire, making it a compelling read for those interested in media history and entrepreneurship.
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Media Man, Ken Auletta
- Langue
- Année de publication
- 2005
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