Paramètres
- Pages
- 512pages
- Temps de lecture
- 18heures
En savoir plus sur le livre
'Product Management' uses the marketing plan as the unifying framework for its lessons, which cover three major tasks: analysing the market, developing objectives and strategies for the product or service in question, making decisions on price, advertising, promotion, channels of distribution, and service.
Achat du livre
Product Management, Donald R. Lehmann, Russell S. Winer
- Langue
- Année de publication
- 2005
- product-detail.submit-box.info.binding
- (rigide)
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