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"Principles of Marketing, 19th edition by Kotler and Armstrong, offers a comprehensive overview of marketing fundamentals in a digital and social marketplace. It includes traditional and trending topics, end-of-chapter reviews, and case studies, enhancing student engagement and understanding. MyLab Marketing personalizes the learning experience."
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Principles of Marketing, Global Edition, Philip Kotler, Gary Armstrong
- Langue
- Année de publication
- 2023
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Principles of Marketing, Global Edition
- Langue
- Anglais
- Auteurs
- Philip Kotler, Gary Armstrong
- Éditeur
- Pearson Education Limited
- Publié
- 2023
- Format
- souple
- Pages
- 768
- ISBN13
- 9781292449364
- Séries
- Mots clés
- Nonfiction, Manuels, Commerce, Affaires & Gestion, Manuels et guides, L'école, Marketing & Ventes
- Description
- "Principles of Marketing, 19th edition by Kotler and Armstrong, offers a comprehensive overview of marketing fundamentals in a digital and social marketplace. It includes traditional and trending topics, end-of-chapter reviews, and case studies, enhancing student engagement and understanding. MyLab Marketing personalizes the learning experience."