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Essentials of Services Marketing, 4e, is designed for undergraduate courses and emphasizes the importance of marketing and managing services in today's economy. It introduces key topics, integrating recent academic insights and demonstrating the connections between marketing, operations, IT, and HR in service firms.
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Essentials of Services Marketing, Jochen Wirtz
- Langue
- Année de publication
- 2022
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- (souple)
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- Titre
- Essentials of Services Marketing
- Langue
- Anglais
- Auteurs
- Jochen Wirtz
- Éditeur
- Pearson Education Limited
- Publié
- 2022
- Format
- souple
- Pages
- 680
- ISBN13
- 9781292425191
- Séries
- Mots clés
- Nonfiction
- Description
- Essentials of Services Marketing, 4e, is designed for undergraduate courses and emphasizes the importance of marketing and managing services in today's economy. It introduces key topics, integrating recent academic insights and demonstrating the connections between marketing, operations, IT, and HR in service firms.