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Exploring the concepts involved in planning events, this study is designed to develop an understanding of the key issues which include: management, logistics, staging, marketing, promotion and post-event evaluation.
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Events Management, Glenn Bowdin, Johny Allen
- Langue
- Année de publication
- 2010
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Events Management
- Langue
- Anglais
- Auteurs
- Glenn Bowdin, Johny Allen
- Éditeur
- Routledge
- Publié
- 2010
- Format
- souple
- Pages
- 774
- ISBN10
- 1856178188
- ISBN13
- 9781856178181
- Séries
- Mots clés
- Nonfiction
- Évaluation
- 3,85 sur 5
- Description
- Exploring the concepts involved in planning events, this study is designed to develop an understanding of the key issues which include: management, logistics, staging, marketing, promotion and post-event evaluation.