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Finding the right price for your product or service often feels more like an art than a science. Today's consumers are more price-sensitive and cost-savvy than ever. Price a product too high and you may limit your market. Price too low and not only will you leave money on the table, you may damage your brand or, even worse, ignite a competitive price war.
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Harvard Business Review on Pricing, Collectif d'auteurs
- Langue
- Année de publication
- 2008
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Harvard Business Review on Pricing
- Langue
- Anglais
- Auteurs
- Collectif d'auteurs
- Publié
- 2008
- Format
- souple
- Pages
- 209
- ISBN10
- 1422146588
- ISBN13
- 9781422146583
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Évaluation
- 4,2 sur 5
- Description
- Finding the right price for your product or service often feels more like an art than a science. Today's consumers are more price-sensitive and cost-savvy than ever. Price a product too high and you may limit your market. Price too low and not only will you leave money on the table, you may damage your brand or, even worse, ignite a competitive price war.