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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace. Book jacket.
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Crossing the Chasm, Geoffrey A. Moore
- Langue
- Année de publication
- 1991
- Reliure
- (rigide)
Modes de paiement
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- Titre
- Crossing the Chasm
- Sous-titre
- Marketing and Selling Technology Products to Mainstream Customers
- Langue
- Anglais
- Auteurs
- Geoffrey A. Moore
- Éditeur
- HarperCollins
- Publié
- 1991
- Format
- rigide
- Pages
- 223
- ISBN10
- 0887305199
- ISBN13
- 9780887305191
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Technologie & Ingénierie, Motivation & Bien-être, Technologie, Gestion & Ressources humaines, Leadership, Entrepreneuriat
- Évaluation
- 4 sur 5
- Description
- Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace. Book jacket.