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Social Media Strategy

A Practical Guide to Social Media Marketing and Customer Engagement

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  • 296pages
  • 11 heures de lecture

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Focused on developing a comprehensive customer engagement strategy, this book offers practical guidance for creating impactful social media campaigns. It emphasizes enhancing return on investment across various digital channels and includes global case studies to illustrate successful implementations. Readers will gain insights into integrating their marketing efforts for long-term success.

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Social Media Strategy, Julie Atherton

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Année de publication
2023
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Sous-titre
A Practical Guide to Social Media Marketing and Customer Engagement
Langue
Anglais
Éditeur
Kogan Page
Publié
2023
Format
rigide
Pages
296
ISBN13
9781398610019
Séries
Mots clés
Nonfiction, Commerce, Affaires & Gestion, Marketing et relations publiques
Description
Focused on developing a comprehensive customer engagement strategy, this book offers practical guidance for creating impactful social media campaigns. It emphasizes enhancing return on investment across various digital channels and includes global case studies to illustrate successful implementations. Readers will gain insights into integrating their marketing efforts for long-term success.