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Offering a step-by-step guide, this textbook serves as an essential resource for students delving into social media marketing. It combines academic rigor with a practical, hands-on approach, making it suitable for shorter courses and supplementary reading. The content is designed to mirror its companion text on digital marketing, ensuring a cohesive learning experience.
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An Introduction to Social Media Marketing, Alan Charlesworth
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- Année de publication
- 2014
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