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Effective crisis communication is essential for organizations facing unexpected challenges. This innovative text combines theoretical insights with practical applications, featuring case analyses that enhance understanding. Each chapter is structured with clear objectives, real-world case studies, practitioner perspectives, and engaging exercises. Additionally, it offers an online instructor's resource, making it a comprehensive guide for both students and professionals looking to master crisis communication strategies.
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Crisis Communication, Alan Jay Zaremba
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- Année de publication
- 2010
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