Marketing Research for Non-profit, Community and Creative Organizations

Focusing on practical applications, this guide equips non-profit, community, and creative organizations with essential research methods. It emphasizes the importance of research in achieving organizational goals and provides detailed instructions on conducting various techniques such as focus groups, interviews, and surveys. Readers will learn how to analyze findings to enhance products, identify target customers, and create effective promotional strategies, making it a valuable resource for maximizing impact in the non-profit sector.