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- 281pages
- 10 heures de lecture
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With the airline industry continuing to undergo profound change throughout the world, and with full-scale deregulation now in place, the role of marketing has become centrestage. This work deals with business and marketing strategies and product management for the air transport market
Achat du livre
Airline Marketing and Management, Stephen Shaw
- Langue
- Année de publication
- 1999
- product-detail.submit-box.info.binding
- (rigide)
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- Langue
- Anglais
- Auteurs
- Stephen Shaw
- Éditeur
- Ashgate Publishing
- Publié
- 1999
- Format
- rigide
- Pages
- 281
- ISBN10
- 1840149221
- ISBN13
- 9781840149227
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Technologie & Ingénierie, Manuels et guides, Voitures & Transports, Marketing & Ventes, Aviation
- Évaluation
- 3,75 sur 5
- Description
- With the airline industry continuing to undergo profound change throughout the world, and with full-scale deregulation now in place, the role of marketing has become centrestage. This work deals with business and marketing strategies and product management for the air transport market