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This text has a practical outlook on strategy and a plethora of short examples to illustrate this. It also features a twin perspective of strategy as it consistently compares and contrasts the rational, planned or prescriptive view with the emergent, creative and evolutionary approaches.
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Strategic Management, Richard L. Lynch
- Langue
- Année de publication
- 2015
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- (souple)
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- Titre
- Strategic Management
- Langue
- Anglais
- Auteurs
- Richard L. Lynch
- Éditeur
- Pearson
- Publié
- 2015
- Format
- souple
- Pages
- 800
- ISBN10
- 1292064668
- ISBN13
- 9781292064666
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Évaluation
- 3,95 sur 5
- Description
- This text has a practical outlook on strategy and a plethora of short examples to illustrate this. It also features a twin perspective of strategy as it consistently compares and contrasts the rational, planned or prescriptive view with the emergent, creative and evolutionary approaches.