Influence of mass media in the shaping of public opinion and in the aggravation of the political polarization in the United States during the presidential campaign of 2016

The 2016 presidential elections in the United States highlight the significant role of mass media in political communication and electoral campaigning. The strategies of Hillary Clinton and Donald Trump illustrate how social media and traditional media have shaped public opinion and contributed to political polarization. This analysis examines the influence of mass media on public perception and its impact on democratic processes during the pivotal 2016 campaign.