Le livre est actuellement en rupture de stock
Paramètres
En savoir plus sur le livre
Focusing on the experiential approach to consumption, this essay evaluates how products and services create need- or want-satisfying experiences within the framework of experiential marketing. It explores whether all products inherently offer services that enhance consumer experiences, providing insights into the interplay between marketing strategies and consumer behavior. The analysis is rooted in business economics, emphasizing the significance of experiential marketing in contemporary markets.
Achat du livre
The experiential approach of consumption of products and services, Christoph Schmidt
- Langue
- Année de publication
- 2016
- product-detail.submit-box.info.binding
- (souple)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Personne n'a encore évalué .