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Strategies for analyzing competitors are central to this guide, offering a range of methods to inform product development and marketing approaches. Accompanied by helpful illustrations, the book delves into essential topics that equip readers with the tools necessary to stay ahead in a competitive landscape. Techniques for gathering competitive intelligence and practical insights for application are key highlights, making it a valuable resource for businesses aiming to enhance their market position.
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Keeping Up with the Competition, Gini Graham Scott
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- Année de publication
- 2021
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