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Focusing on effective entrepreneurial management, the textbook covers fundamental concepts such as business planning, the role of entrepreneurial managers, and key topics like creativity, risk management, and financing. It also addresses contemporary issues including growth strategies, e-commerce challenges, and ethical management practices. Each chapter features case studies and practical examples to enhance understanding, making it a valuable resource for aspiring entrepreneurs and business leaders.
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Effective Entrepreneurial Management, Robert D. Hisrich, Veland Ramadani
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- Année de publication
- 2017
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