Infoglut

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The book explores the overwhelming abundance of mediated information available today and the innovative strategies emerging to navigate this complexity. It delves into the roles of data miners, sentiment analysts, and neuromarketers, who claim to decode data patterns and uncover underlying thoughts and emotions. These advancements challenge traditional expertise and comprehension, suggesting that access to data alone may suffice for understanding. The narrative highlights the implications of these developments on how we process and interpret information in a rapidly evolving landscape.