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The analysis focuses on Porsche's current market position and its presence on social media, highlighting the interplay between offline and online marketing strategies. The paper, graded highly, examines how Porsche navigates the competitive landscape and engages with its audience through various marketing channels. It offers insights into the brand's effectiveness in adapting to evolving consumer behaviors and the digital environment.
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Digital Marketing Strategy of Porsche AG, Jakob Maas
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- 2022
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