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Focusing on international entrepreneurial venturing, the book introduces a unique framework that categorizes venturing into four contexts, emphasizing both internal and external capabilities at headquarters and subsidiaries. It aims to equip students in international entrepreneurship and business with practical insights and strategies for successful global ventures, enhancing their understanding of the complexities involved in international markets.
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Venturing in International Firms, Christopher Williams
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- Année de publication
- 2018
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