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Focusing on strategic management in the tourism sector, this resource equips leaders and policymakers with insights on government roles, investment, destination branding, and niche tourism. It emphasizes the importance of collaboration between government and private industry for sustainable growth. Through emotive anecdotes, the book highlights the human element driving industry progress, making it an essential guide for fostering competitiveness and addressing critical issues in tourism development.
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COME CLOSER, Anita Mendiratta
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- Année de publication
- 2011
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