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Focusing on the interplay between organizational structure, leadership dynamics, and resource allocation, this research investigates their impact on corporate reputation as measured by the reputation quotient (RQ). It aims to identify key factors that top management should monitor to enhance their company's reputation effectively. The study provides insights into strategic management practices that can influence public perception and overall corporate image.
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Maximizing Corporate Reputation Through Effective Governance, Daniel F. Oriesek
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- Année de publication
- 2004
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