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Consumer Behaviour and Analytics

Auteurs

Andrew Smith

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Pages: 204pages
Temps de lecture: 8heures

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Focusing on the intersection of consumer behavior and modern technology, this textbook addresses the challenges posed by Big Data, machine learning, and AI in marketing. It emphasizes the importance of data-driven insights and research, guiding readers on how to leverage these tools for informed decision-making in the evolving marketing landscape.

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Consumer Behaviour and Analytics, Andrew Smith

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Année de publication: 2019
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Titre: Consumer Behaviour and Analytics
Langue: Anglais
Auteurs: Andrew Smith
Éditeur: Taylor & Francis Ltd
Publié: 2019
Format: souple
Pages: 204
ISBN13: 9781138592650
Mots clés: Affaires et économie, Psychologie, Informatique, programmation, Ancienne publicité
Description: Focusing on the intersection of consumer behavior and modern technology, this textbook addresses the challenges posed by Big Data, machine learning, and AI in marketing. It emphasizes the importance of data-driven insights and research, guiding readers on how to leverage these tools for informed decision-making in the evolving marketing landscape.