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Focusing on the evolution of corporate communication, this book explores how strategic practices have adapted to meet the challenges of a rapidly changing business environment. It examines the integration of new technologies, the importance of stakeholder engagement, and the shifting dynamics of corporate reputation management. Through case studies and theoretical insights, it offers a comprehensive framework for understanding the role of communication in organizational success and underscores the necessity for companies to transform their communication strategies to remain competitive.
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Corporate Communication, Michael B. Goodman, Peter B. Hirsch
- Langue
- Année de publication
- 2020
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- (souple)
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- Sous-titre
- Transformation of Strategy and Practice
- Langue
- Anglais
- Auteurs
- Michael B. Goodman, Peter B. Hirsch
- Éditeur
- Peter Lang
- Publié
- 2020
- Format
- souple
- Pages
- 178
- ISBN13
- 9781433165634
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion
- Évaluation
- 5 sur 5
- Description
- Focusing on the evolution of corporate communication, this book explores how strategic practices have adapted to meet the challenges of a rapidly changing business environment. It examines the integration of new technologies, the importance of stakeholder engagement, and the shifting dynamics of corporate reputation management. Through case studies and theoretical insights, it offers a comprehensive framework for understanding the role of communication in organizational success and underscores the necessity for companies to transform their communication strategies to remain competitive.