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Focusing on business model pioneers, this book showcases 14 detailed case studies across various industries, including retail and entertainment, highlighting their innovative approaches. Each case provides insights into the market conditions at launch and the key factors driving these successful business models. Additionally, it connects current market trends to the evolution of these models and offers a profile of the typical entrepreneur behind such innovations, emphasizing the unique characteristics that define their success.
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Business Model Pioneers, Kai-Ingo Voigt, Oana Buliga, Kathrin Michl
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- Année de publication
- 2018
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