Digital Nomads. How the era of digitalization creates alternative lifestyles

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Exploring the rise of digital nomadism within permanent employment, this thesis examines how individuals embrace location independence while working in the digital realm. It highlights the shift from traditional employment models, emphasizing the values shared by digital nomads. While many are freelancers and entrepreneurs, the study also includes employees seeking to redefine conventional work structures. The paper discusses the changes in the business landscape that have facilitated the emergence of this movement.