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The Belief Economy emphasizes the importance of aligning your brand with the values and concerns of socially conscious consumers. It advocates for a deeper connection that goes beyond traditional sales tactics, encouraging businesses to address real-life problems and stand for meaningful beliefs. This approach aims to resonate with the next generation of customers, fostering passionate engagement and loyalty by genuinely caring about their needs and perspectives.
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The Belief Economy, David Baldwin
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- Année de publication
- 2017
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