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Exploring the effects of globalization, digitization, and customization, this revised edition delves into the evolving landscape of information marketing. It introduces new topics and shifts focus to address both practical and theoretical marketing perspectives relevant to the information services sector. With its unique insights, the book is essential for professionals and students in fields like information management, library studies, business information, marketing, e-commerce, and communication studies.
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Information Marketing, Jennifer Rowley
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- Année de publication
- 2006
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