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The thesis explores the opportunities for major US professional sports leagues, including the NBA, NFL, NHL, and MLS, to expand into the European market, particularly Germany. It examines the distinct aspects of sports consumption and the cultural and economic differences between US and European sports. The analysis highlights the potential challenges and benefits of such expansions, providing insights into how these leagues can adapt to new markets.
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Potential of popular US Professional Sports Leagues/Franchises Expanding to the European Sports Market, Manuel Jakab
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- Année de publication
- 2021
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