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Focusing on the challenges faced by the airline industry during a crisis, the book explores fundamental business strategies and the reasons behind past failures. It emphasizes the need for innovative thinking to address key issues affecting viability in a globalized market. By analyzing what went wrong and advocating for radical changes, it aims to provide insights that can help prevent similar mistakes in the future.
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Stormy Skies, Paul Clark
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- Année de publication
- 2010
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