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Focusing on the intersection of digitalization and pricing, this book offers insights into how to leverage pricing strategies for profit maximization. It covers foundational concepts, modeling techniques, and real-world implementation examples, addressing contemporary challenges posed by digital advancements. Readers will learn to adopt innovative revenue and pricing models to secure a competitive edge across various industries, including automotive, machinery, and telecommunications, drawing from the author's extensive cross-industry experience.
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Digital Pricing, Frank Frohmann
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- Année de publication
- 2024
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