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Focusing on the intersection of social networks and marketing, this seminar paper delves into Social Network Analysis and its historical context. It explores how these networks influence marketing strategies, providing insights into their evolution and applications in both offline and online marketing. The paper serves as a comprehensive examination of the role social networks play in modern business economics.
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Social Networks & Social Network Analysis in Companies, Markus Hoffmann
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- Année de publication
- 2011
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