Épuisé
En savoir plus sur le livre
The book explores the evolving dynamics between media and marketing communications in the digital era, focusing on the rise of brand-funded content. It delves into various forms of media, such as native advertising and branded content, and their integration across film, television, journalism, and digital platforms. By analyzing these trends, the study highlights how brands are reshaping media landscapes and influencing consumer engagement through innovative communication strategies.
Achat du livre
Branded Content, Jonathan Hardy
- Langue
- Année de publication
- 2021
- product-detail.submit-box.info.binding
- (souple)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Personne n'a encore évalué .
- Titre
- Branded Content
- Sous-titre
- The Fateful Merging of Media and Marketing
- Langue
- Anglais
- Auteurs
- Jonathan Hardy
- Éditeur
- Jenny Stanford Publishing
- Publié
- 2021
- Format
- souple
- Pages
- 282
- ISBN13
- 9781138190429
- Séries
- Mots clés
- Nonfiction, Thème historique, Commerce, Affaires & Gestion, Histoire, Journalisme et Publication, Ancienne publicité
- Description
- The book explores the evolving dynamics between media and marketing communications in the digital era, focusing on the rise of brand-funded content. It delves into various forms of media, such as native advertising and branded content, and their integration across film, television, journalism, and digital platforms. By analyzing these trends, the study highlights how brands are reshaping media landscapes and influencing consumer engagement through innovative communication strategies.