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Focusing on the intersection of music and marketing, this ethnographic study delves into how these elements shape spiritual experiences for Hillsong Church members. It examines the church's innovative strategies in creating a vibrant community through musical engagement and promotional techniques, revealing the profound impact on worship and spirituality within this contemporary religious context.
Achat du livre
Music, Branding and Consumer Culture in Church, Tom Wagner
- Langue
- Année de publication
- 2021
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- (souple)
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