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Paramètres
- 480pages
- 17 heures de lecture
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International Marketing Strategy has been developed to help the reader learn, understand and practice a number of elements of the international marketing strategy process. The process involves the analysis of a situation, development of a strategy against a background of a number of strategic options and the implementation of the chosen option. This edition will continue to provide a framework, within the parts and chapter structure, in which to understand and evaluate the factors that should be taken into account.
Achat du livre
International Marketing Strategy, Isobel Doole, Robin Lowe
- Langue
- Année de publication
- 2012
- product-detail.submit-box.info.binding
- (souple)
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- Langue
- Anglais
- Auteurs
- Isobel Doole, Robin Lowe
- Éditeur
- Cengage
- Publié
- 2012
- Format
- souple
- Pages
- 480
- ISBN10
- 1408044072
- ISBN13
- 9781408044070
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes, Marketing et relations publiques
- Évaluation
- 4,6 sur 5
- Description
- International Marketing Strategy has been developed to help the reader learn, understand and practice a number of elements of the international marketing strategy process. The process involves the analysis of a situation, development of a strategy against a background of a number of strategic options and the implementation of the chosen option. This edition will continue to provide a framework, within the parts and chapter structure, in which to understand and evaluate the factors that should be taken into account.