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In the context of globalization and intense competition, strategic changes are vital for organizational survival. The paper emphasizes the need for businesses to adapt continuously to their environments to respond effectively to external developments. It highlights the Benetton Group as a prime example of successful global expansion through effective management of strategic changes, showcasing how proactive adaptation can drive business success in a complex and dynamic landscape.
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International Strategic Leadership: Case study of Benetton Group, Olga Sokolowski
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- 2011
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