Le livre est actuellement en rupture de stock
En savoir plus sur le livre
Focusing on management, this textbook offers a comprehensive overview of digital business, covering foundational concepts, key activities, and success factors. It includes dedicated chapters on mobile and social media, examining their applications and critical success elements. The Internet of Things (IoT) is explored alongside big data and cloud computing, emphasizing industry 4.0 and smart services. Additionally, it discusses various digital business models in both B2C and B2B sectors, providing a thorough understanding of the evolving digital landscape.
Achat du livre
Digital Business and Electronic Commerce, Bernd W. Wirtz
- Langue
- Année de publication
- 2022
- product-detail.submit-box.info.binding
- (souple)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Personne n'a encore évalué .