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Experience marketing is a simple technique that is behind some of the most innovative ideas in business today, including the i-pod and low cost flights. The authors bring this theory to life through the use of case studies and anecdotes.
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See, Feel, Think, Do, Shaun Smith, Andy Milligan
- Langue
- Année de publication
- 2008
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- See, Feel, Think, Do
- Langue
- Anglais
- Auteurs
- Shaun Smith, Andy Milligan
- Publié
- 2008
- Format
- souple
- Pages
- 192
- ISBN10
- 1905736258
- ISBN13
- 9781905736256
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Évaluation
- 3,3 sur 5
- Description
- Experience marketing is a simple technique that is behind some of the most innovative ideas in business today, including the i-pod and low cost flights. The authors bring this theory to life through the use of case studies and anecdotes.