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Exploring the rising popularity of scenarios in both corporate and non-profit sectors, this essay defines "scenario" and examines its various characteristics and planning approaches. It delves into the underlying assumptions of scenario planning while identifying gaps in existing scenario theory. The paper concludes with insights on future research directions, emphasizing the need for further exploration in this evolving field.
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A Review of Scenario Planning Literature, Katja Kirsch
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- 2007
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